Which Bible translation famously used an innovative marketing campaign in 1611 claiming it was 'Appointed to be read in Churches' to distinguish it from competitor translations?

The Bible is the world's most published book, with fascinating commercial and production history. Modern publishing houses have transformed how spiritual texts reach audiences through innovative marketing, design choices, and distribution channels. Test your knowledge about the business side of religious text publishing and how product decisions have shaped accessibility to sacred writings over time.

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• King James Version (KJV)
• New International Version (NIV)
• Revised Standard Version (RSV)
• Douay-Rheims Bible

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