Which medication was featured in the first FDA-approved direct-to-consumer television advertisement for a prescription drug in the United States?

The pharmaceutical industry has undergone significant evolution in its marketing strategies over the decades. One pivotal moment in this evolution was the introduction of direct-to-consumer (DTC) pharmaceutical advertising on television, which fundamentally changed how medical products are marketed to the public. This milestone opened a new frontier in healthcare marketing that continues to shape public perception and patient-doctor conversations about prescription medications today.

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Claritin (loratadine) for allergies
Prozac (fluoxetine) for depression
Lipitor (atorvastatin) for cholesterol
Viagra (sildenafil) for erectile dysfunction