Which celebrity endorsement deal is widely credited with transforming the entire landscape of athlete endorsements and setting the standard for modern celebrity marketing partnerships?

Celebrity endorsements have become a cornerstone of modern marketing strategies, with brands paying millions to associate their products with famous faces. But how well do you know the history and impact of these high-profile partnerships? Test your knowledge about some of the most influential and valuable celebrity endorsements in history and see if you can identify which partnership truly changed the game for celebrity marketing deals.

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Michael Jordan's partnership with Nike (1984) that created the Air Jordan brand
Beyoncé's $50 million deal with Pepsi announced in 2012
George Clooney's long-running partnership with Nespresso beginning in 2006
Catherine Deneuve becoming the face of Chanel No. 5 in 1969