Which gaming company's loyalty program was the first to offer 'trophies' or 'achievements' that could be displayed on a player's profile as a status symbol?

Loyalty programs have become a significant part of the gaming industry's customer retention strategy. From exclusive in-game content to early access and special discounts, gaming companies have developed innovative ways to reward their most dedicated players. Test your knowledge about one of the most successful loyalty programs in the gaming world!

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Microsoft's Xbox Live with Gamerscore (2005)
Steam with Steam Achievements (2007)
Sony's PlayStation Network with Trophies (2008)
Nintendo's Club Nintendo with Star Points (2003)