Which ancient civilization pioneered the first known retail loyalty program, where merchants stamped clay tokens for frequent customers that could be redeemed for discounts on future purchases?

The ancient world had sophisticated retail networks and marketing strategies long before modern commerce emerged. From the grand bazaars of Mesopotamia to the strategic trade routes of the Phoenicians, ancient civilizations developed remarkably effective retail innovations. This poll explores how these early societies approached retail challenges and created lasting commercial legacies that would influence trade for millennia.

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Ancient Romans with their 'tessera' token system for returning bath patrons
Babylonians with their 'kudurru' merchant loyalty markers
Ancient Egyptians with their 'cartouche' customer recognition systems
Ancient Greeks with their 'symbolon' merchant identification pieces