Which celebrity's partnership with Athletic brand Puma led to a reported 40% increase in women's sales after just one year of collaboration?

Celebrity endorsements have become a cornerstone of retail marketing strategy, with brands paying millions to secure famous faces for their campaigns. These partnerships can dramatically shift consumer perception and purchasing behavior. This trivia question explores one of the most financially successful celebrity endorsements in retail history and its remarkable impact on brand value.

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Rihanna (Fenty x Puma)
Beyoncé (Ivy Park)
Selena Gomez (SG Collection)
Dua Lipa (Puma Flutur)