Which sports retailer first introduced interactive 'smart mirrors' in fitting rooms that allowed customers to virtually try on different colors of the same item without changing clothes?

The sporting goods industry is constantly evolving with innovative retail strategies to meet consumer demands. From digital fitting rooms to AI-powered performance analytics embedded in products, sports retailers are pushing boundaries to enhance customer experience and drive sales. Test your knowledge about a groundbreaking retail innovation that changed how athletes shop for their gear!

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Nike with their Nike Pro Fitting Room technology in 2018
Adidas with their Connected Fitting Room concept in 2016
Under Armour with their ReactMirror technology in 2017
Puma with their Digital Dressing Suite in 2019