Which breakfast cereal company paid $1.5 million for product placement in the 1982 film 'E.T. the Extra-Terrestrial' before Mars declined the opportunity for M&Ms?

Product placement has become a sophisticated art in the film industry, with brands paying millions for their products to appear in blockbuster movies and hit TV shows. This strategic marketing approach creates memorable associations between products and entertainment, sometimes resulting in significant sales boosts. From Tom Cruise's Ray-Ban sunglasses in 'Risky Business' to Reese's Pieces in 'E.T.', these placements have made marketing history. Test your knowledge about one of the most famous product partnerships in cinematic history!

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Reese's Pieces (Hershey's)
Cap'n Crunch (Quaker Oats)
Kellogg's Corn Flakes
Lucky Charms (General Mills)