Which major film studio pioneered the first comprehensive digital loyalty program that rewarded fans for watching trailers, purchasing tickets, and engaging with social media content?

Major film studios have developed sophisticated loyalty programs to maintain audience engagement and gather valuable data. These programs offer everything from exclusive previews to merchandise discounts and even set visits. How much do you know about these industry loyalty strategies that keep audiences coming back to specific studio franchises? Test your knowledge of the entertainment industry's customer retention tactics!

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Warner Bros. with their 'Inside the Lot' program in 2012
Disney with their 'Magic Circle' program in 2014
Universal Pictures with their 'Studio Insiders' program in 2013
Sony Pictures with their 'Screen Pass' program in 2015