Which wildlife conservation organization pioneered the 'adopt-an-animal' product marketing model that revolutionized conservation fundraising in the 1970s?

Conservation organizations have developed innovative product marketing strategies to raise awareness and funds for wildlife protection. These approaches have evolved significantly over the decades, from traditional merchandise to sophisticated digital campaigns. Test your knowledge about a groundbreaking marketing innovation that transformed how conservation organizations connect products with causes.

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• World Wildlife Fund (WWF)
• The Nature Conservancy
• Wildlife Conservation Society
• Jane Goodall Institute

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