Which language learning platform underwent a major rebranding in 2012, changing from a traditional 'language course' positioning to a 'gamified learning experience' that significantly disrupted the industry?

The way language products and services are branded has evolved significantly over the decades. From traditional dictionaries to modern language learning apps, companies have used innovative strategies to position their offerings in a competitive market. This poll tests your knowledge of a significant product rebranding in the linguistics industry that changed how consumers perceive language learning tools.

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Duolingo
Rosetta Stone
Babbel
Memrise