Which celebrity endorsement deal is widely credited with revolutionizing the athlete endorsement model and creating the modern sneaker culture?

In the world of pop culture, celebrity product endorsements can make or break a brand's success. These strategic partnerships between stars and companies have evolved dramatically over the decades, creating some unexpected success stories and surprising failures. Test your knowledge about the fascinating history and impact of celebrity endorsements that changed the retail landscape and pop culture forever!

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Michael Jordan's partnership with Nike (Air Jordan)
LeBron James' lifetime deal with Adidas
Shaquille O'Neal's collaboration with Reebok
Kobe Bryant's signature line with Under Armour