Which meditation app pioneered the 'freemium' subscription model in the spirituality space that has now been widely adopted by most major competitors?

In recent years, spirituality and meditation apps have become a billion-dollar industry, blending ancient wisdom with modern technology. Companies are using increasingly sophisticated marketing strategies to reach those seeking spiritual fulfillment through digital means. This poll explores how these companies are positioning their products in the spiritual marketplace and the innovative subscription models they've pioneered.

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Headspace, which offered 10 free basic meditation sessions before requiring a subscription
Calm, which initially offered free nature sounds before introducing guided meditations as premium content
Insight Timer, which started with a subscription-only model before later adding free content
Waking Up, which pioneered the 'pay what you can afford' subscription approach