Which major retailer lost approximately $1.7 billion in brand value after a disastrous 2013 rebranding effort that abandoned its traditional pricing model and alienated its core customer base?

In the world of retail, even the most established brands can make catastrophic mistakes. This poll tests your knowledge about one of the most notorious retail failures in recent history - a cautionary tale of brand identity mismanagement that cost a company billions in market value and eventually led to its bankruptcy. Understanding past retail failures provides valuable insights for modern business strategy and brand management.

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J.C. Penney
Sears
Macy's
Kohl's