Which department store's 1994 advertising campaign, featuring ordinary people rather than models, revolutionized retail advertising and led to a 10-year sales increase after decades of decline?

In the history of retail, certain advertising campaigns changed the way companies approached marketing forever. These watershed moments in retail history didn't just boost sales—they transformed brand perception, created lasting cultural impact, and established new paradigms for customer engagement. Test your knowledge of one of the most significant retail advertising pivots in modern history!

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• J.C. Penney's 'Every Day Matters'
• Marks & Spencer's 'People Like You'
• Sears' 'The Softer Side of Sears'
• Montgomery Ward's 'More Than A Store'

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