Which music company became the first major label to launch a comprehensive sustainability program called 'Environmental Rhythm' that eliminated 95% of plastic from physical music products?

The music industry has been evolving not just in sound, but in sustainability practices. From eco-friendly vinyl production to carbon-neutral concerts and digital streaming impacts, music brands are reimagining their environmental footprint. This trivia tests your knowledge about a groundbreaking sustainability initiative that transformed how one major music company approaches its environmental responsibility.

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Universal Music Group's Green Groove Initiative
Sony Music Entertainment's EcoHarmony Project
Warner Music Group's Planet Beats Program
BMG's Sustainable Sound Coalition