Which entertainment company pioneered the concept of 'retail-tainment' by opening its first immersive flagship store in 1987, featuring theatrical elements and life-sized character displays that revolutionized pop culture retail?

The retail landscape has transformed dramatically over the years, with brands creating increasingly immersive shopping environments to attract pop culture enthusiasts. From concept stores to interactive installations, retailers are blurring the lines between shopping and entertainment. This poll tests your knowledge of a groundbreaking retail innovation that changed how consumers interact with a major entertainment brand.

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Disney
Warner Bros.
Nickelodeon
Universal Studios