Which of these famous retail product failures resulted in the largest financial loss for its parent company?

Even the biggest companies sometimes launch products that completely miss the mark. This trivia tests your knowledge about one of the most expensive retail failures in business history. These product disasters cost their companies millions or even billions in losses, damaged brand reputation, and became cautionary tales taught in business schools worldwide. Can you identify which notorious product failure actually cost its parent company the most in financial losses?

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New Coke (1985) - Coca-Cola's reformulation that sparked consumer outrage
Amazon Fire Phone (2014) - Amazon's failed smartphone venture
Crystal Pepsi (1992) - PepsiCo's clear cola experiment
Microsoft Zune (2006) - Microsoft's attempt to compete with the iPod