Which famous tagline was created by Edward Bernays in 1929 for a groundbreaking marketing campaign that transformed the publishing industry by making book collecting fashionable?

In the world of publishing and literature, marketing strategies and brand identities have played crucial roles in the success of many famous works and authors. From memorable taglines to innovative product launches, publishing houses and authors have used various techniques to stand out in the competitive literary marketplace. Test your knowledge of the business side of literature with this challenging question!

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• "A modern home is incomplete without a built-in bookshelf"
• "Good books are the warehouses of ideas"
• "Read more, know more, grow more"
• "Books: the original portable entertainment"

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