Which retail innovation, introduced in 1916 by Clarence Saunders, revolutionized the customer journey by allowing shoppers to select their own merchandise without clerk assistance for the first time?

The history of retail has been shaped by groundbreaking innovations that transformed how people shop. From the first department stores to modern digital commerce platforms, retailers have continuously evolved their approach to customer experience. This trivia question explores a pivotal moment in retail history that fundamentally changed the shopping journey and set the foundation for modern retail practices. Test your knowledge about this significant retail innovation!

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Piggly Wiggly self-service store
Sears mail-order catalog
Woolworth's five-and-dime store
A&P economy grocery chain