Which airline is credited with launching the very first frequent flyer loyalty program in 1981, creating a revolutionary marketing approach that would be adopted by virtually every major carrier worldwide?

Airline loyalty programs have revolutionized how travelers choose carriers and accumulate benefits. These programs have evolved from simple mileage tracking systems to complex ecosystems of partnerships, tiers, and rewards that influence consumer behavior across the entire travel industry. Test your knowledge about the history and innovation behind these customer retention strategies that have shaped modern transportation marketing.

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American Airlines (AAdvantage)
United Airlines (Mileage Plus)
Delta Air Lines (SkyMiles)
British Airways (Executive Club)