Which streaming platform pioneered the 'pause ad' technique, displaying brand advertisements when viewers pause content, creating a new digital product placement strategy?

In today's competitive streaming landscape, product placement has evolved dramatically from its early Hollywood days. Modern film and television productions integrate brands in increasingly sophisticated ways—from subtle background appearances to plot-central integrations. This trivia question explores how streaming platforms have innovated in this space, creating new revenue streams while maintaining artistic integrity.

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Hulu
Netflix
Amazon Prime Video
Disney+