Which renowned architectural firm underwent a significant rebranding in 2015, replacing their 30-year-old logo with a minimalist wordmark to reflect their evolution from a single founder to a global collaborative practice?

In the world of architecture, firm branding and visual identity have become increasingly important as practices compete globally. Major architectural firms invest significantly in their brand identities, with logos that communicate their design philosophy and approach. This poll tests your knowledge of how iconic architectural firms have evolved their visual identities over time.

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• Foster + Partners
• Zaha Hadid Architects
• Gensler
• HOK (Hellmuth, Obata + Kassabaum)

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