Which innovative retail customer experience technique was FIRST widely adopted by major astronomy equipment retailers in the 2010s, revolutionizing how consumers purchase telescopes?

The astronomy industry has seen fascinating developments in how products are marketed and sold to enthusiasts and professionals alike. From traditional telescopes to cutting-edge astrophotography equipment, the retail experience for astronomy products has evolved dramatically. This trivia question focuses on a pivotal moment in astronomy retail history that changed how consumers interact with these specialized products.

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