Which company adopted the traditional Māori 'haka' war dance as part of its brand identity, making it a central element in their advertising campaigns and brand recognition?

Cultural traditions have long been powerful tools in brand marketing. Companies that authentically incorporate cultural heritage into their branding often create deeper connections with consumers. This trivia question explores how one major company successfully transformed a traditional cultural artifact into a globally recognized brand symbol, demonstrating the commercial potential of cultural traditions when respectfully leveraged.

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Air New Zealand
Adidas
All Blacks (New Zealand Rugby)
Steinlager Beer