What unique marketing strategy did Tesla use during the 2019 Cybertruck reveal that generated over $800 million in free publicity despite a demonstration mishap?

Tesla's futuristic Cybertruck shattered expectations with its unconventional design and marketing approach. Beyond its polarizing stainless steel exoskeleton and angular aesthetics, the vehicle's launch represented a masterclass in brand storytelling and disruption in the transportation industry. Test your knowledge about one of the most talked-about product launches in automotive history and the unconventional marketing strategy that turned a product reveal into a cultural moment.

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Pre-selling 'Broken Glass' merchandise immediately after the 'armored glass' windows unexpectedly shattered during the demonstration
Zero paid advertising, relying entirely on Elon Musk's social media presence and live-streamed product reveal event
Intentionally staging the window-breaking 'failure' as a viral marketing tactic to generate controversy and discussion
Launching an interactive mobile game where players could design their own Cybertruck and compete for a chance to win the first production model