Which astronomy retailer pioneered the 'Star Parties' marketing strategy, hosting free public viewing events that revolutionized how telescope companies engage with potential customers?

In the competitive world of astronomy retail, companies battle for market share with innovative marketing strategies and memorable brand identities. This specialized market serves everyone from casual stargazers to serious astrophotographers and research institutions. Test your knowledge about the business side of bringing the cosmos to consumers!

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher