Which groundbreaking retail innovation was first introduced by the Broadway musical 'Hamilton' in 2015 that has since been widely adopted across the performing arts industry?

The performing arts industry has witnessed significant retail innovation in how productions merchandise their shows and engage with audiences beyond the stage. From Broadway to local theaters, merchandising strategies have evolved dramatically in the digital age. Test your knowledge about the intersection of performing arts and retail innovation with this trivia question!

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• Digital stage door experience with personalized merchandise delivery
• The lottery app allowing fans to enter for $10 tickets while simultaneously promoting merchandise
• Blockchain-verified authentic prop replicas and collectibles marketplace
• Subscription-based costume rental service for amateur theater groups

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