Which major telescope manufacturer famously rebranded in 2008 with a new logo featuring a spiral galaxy design, leading to a 35% increase in consumer telescope sales within a year?

The astronomy industry has seen remarkable retail innovations and marketing campaigns over the years. From telescope manufacturers to planetarium gift shops, companies in this sector have developed unique strategies to attract and retain customers who are passionate about the cosmos. This trivia question tests your knowledge of a significant marketing pivot that transformed one of astronomy's most recognized brands.

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher