Which sports brand successfully repositioned itself from a primarily running shoe company to a major competitor across all sports categories through their iconic 'Just Do It' campaign launched in 1988?

Brand positioning in the sports industry is a fascinating intersection of technology, culture, and performance. Major athletic brands invest millions in strategically positioning themselves to capture different segments of the sports market. Some focus on elite performance, others on lifestyle and fashion, while others carve out specific niches. This trivia question explores how one major brand executed a remarkable positioning pivot that transformed their market presence.

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Nike
Adidas
Reebok
Puma