Which emerging market trend has pharmaceutical companies increasingly adopting 'value-based pricing' models rather than traditional volume-based approaches?

The pharmaceutical industry has undergone significant transformations in recent years, with changing market dynamics, emerging technologies, and shifting consumer demands. This poll tests your knowledge of recent market trends in the medical product landscape. Do you keep up with how pharmaceutical companies are adapting their strategies in response to healthcare evolution?

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Precision medicine and targeted therapies requiring smaller patient populations but higher efficacy rates
The global shift toward generic medications driving a race-to-the-bottom pricing strategy
Regulatory agencies mandating maximum price controls across all therapeutic areas
Direct-to-consumer pharmaceutical advertising increasing brand recognition and consumer loyalty