Which Broadway production was the first to launch a digital lottery ticket system via mobile app that allowed same-day ticket purchases at significantly reduced prices?

The performing arts industry has embraced digital transformation to enhance audience experiences and boost ticket sales. From mobile ticketing to innovative marketing campaigns, theaters and performance venues have leveraged technology to remain competitive in the digital age. This poll tests your knowledge about a groundbreaking mobile commerce initiative in Broadway's recent history that changed how audiences access live performances.

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Hamilton (2016)
The Lion King (2015)
Wicked (2017)
The Book of Mormon (2014)