Which film franchise has generated the highest merchandise sales revenue of all time?

The film and television industry isn't just about what appears on screen—it's also a massive retail powerhouse! Major studios generate billions in merchandise sales annually. From Star Wars figurines to Marvel superhero costumes, successful franchises often make more money from product licensing than from actual box office returns. Test your knowledge about the fascinating intersection of Hollywood and retail strategy!

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Star Wars (estimated $42+ billion)
Marvel Cinematic Universe (estimated $36 billion)
Harry Potter (estimated $28 billion)
Disney Princess line (estimated $33 billion)