Which pharmaceutical company first launched a successful influencer marketing campaign using healthcare professionals on social media to promote prescription medications within FDA guidelines?

The landscape of medical product marketing has evolved dramatically in the digital age. Pharmaceutical companies have had to navigate complex regulatory environments while still finding innovative ways to reach healthcare professionals and patients. This poll tests your knowledge about a groundbreaking shift in medical product promotion that changed how pharmaceutical companies engage with their audiences.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Johnson & Johnson with their 2014 'Doctors Who Care' campaign featuring specialist physicians discussing treatment options
Pfizer's 2016 'Science Matters' initiative that partnered with medical researchers and clinicians on Instagram and YouTube
Novartis through their 2015 'Patient Journey' series featuring physicians and patients sharing treatment experiences
Merck's 2013 'Medical Voices' program that recruited physicians to discuss conditions and treatments on emerging platforms