Which major retailer launched the 'Artisan Collection' in 2013, partnering with traditional craftspeople across 20+ countries and adopting the tagline 'Every Purchase Has a Purpose'?

In recent years, many retailers have embraced cultural traditions and artisanal craftsmanship as a way to differentiate their brands and connect with consumers seeking authentic experiences. This movement has led to fascinating partnerships between global retail brands and traditional craftspeople around the world. Test your knowledge about this significant trend in retail positioning that celebrates cultural heritage while creating unique market opportunities.

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West Elm
Anthropologie
Pottery Barn
Crate & Barrel