Which innovative retail strategy did Nike first implement in 2018 that revolutionized personalized in-store shopping experiences in the sports industry?

The sporting goods retail industry has undergone massive transformation in recent years, adapting to changing consumer behaviors and technological advances. Major retailers have implemented various digital strategies to enhance customer experience and drive sales growth. Test your knowledge about how leading sports brands are leveraging technology to create competitive advantages in the marketplace.

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Nike App at Retail, allowing customers to scan products, check inventory, and request try-ons from their phones while in-store
Virtual reality golf club fitting stations with swing analysis technology
RFID-powered automated checkout kiosks eliminating cashier lines
Body scanning pods that recommend perfectly sized apparel based on 3D measurements