Which Broadway musical partnered with MAC Cosmetics to create a special makeup collection that became the brand's fastest-selling limited edition collaboration in its history?

In the competitive world of performing arts, successful brand collaborations can extend a show's reach beyond traditional theater audiences, create new revenue streams, and build lasting cultural impact. From fashion lines to themed merchandise, these partnerships have transformed how performing arts productions market themselves and engage with audiences. Test your knowledge about some of the most innovative and successful performing arts brand collaborations of recent years!

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Wicked
Hamilton
The Lion King
Moulin Rouge