Which travel company launched the world's first fully immersive VR retail stores where customers can 'walk through' destinations in 3D before booking?

In the evolving landscape of travel retail, technology is transforming how consumers explore destinations before booking. Virtual reality has created new opportunities for travelers to 'try before they buy,' revolutionizing the geography-based retail experience. Test your knowledge about this fascinating intersection of geography, technology, and retail innovation!

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• Thomas Cook's 'Try Before You Fly' VR experience (2014)
• Expedia's 'Virtual Voyage' stores (2016)
• TUI's 'Digital Destination' centers (2015)
• Airbnb's 'Immersive Preview' kiosks (2017)

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