Which outdoor retailer pioneered the 'dividend' loyalty program that returns a percentage of purchases to members annually and donates millions to conservation efforts?

The natural world has inspired many successful businesses to create innovative customer loyalty programs that reward environmentally-conscious consumer behavior. These programs not only encourage repeat purchases but also promote sustainability. Test your knowledge about a groundbreaking loyalty program that changed how outdoor enthusiasts shop while supporting conservation efforts.

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REI Co-op
Patagonia
The North Face
L.L.Bean