Which renowned architectural firm underwent a major rebranding in 2016, replacing their 30-year-old serif logo with a minimalist sans-serif wordmark to reflect their evolution from a traditional practice to a global design consultancy?

The visual identity of architectural firms often evolves to reflect changing design philosophies and market positioning. Some of the world's most prestigious architectural practices have undergone significant logo redesigns that mirror their evolution as businesses. This trivia question tests your knowledge of how architectural brand identities have transformed over time, revealing the intersection of design thinking and corporate branding in this creative industry.

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Foster + Partners
Gensler
Zaha Hadid Architects
SOM (Skidmore, Owings & Merrill)