Which celebrity's product launch strategy pioneered the 'surprise drop' model that revolutionized how music and merchandise are released in pop culture?

Product launches in the pop culture sphere have evolved from simple releases to cultural events that generate massive buzz and sometimes even chaos. Sneaker drops, in particular, have become a fascinating intersection of fashion, celebrity influence, and retail innovation. This trivia question explores one of the most revolutionary product launch strategies in recent pop culture history that transformed how brands create hype and engage with consumers.

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Beyoncé with her self-titled visual album in 2013
Kanye West with his Yeezy sneaker line
Rihanna with her Fenty Beauty collection
Drake with his OVO clothing brand