Which sports brand first introduced the iconic "visible air" packaging design that allowed customers to see the actual technology inside their athletic shoes?

The sports industry has seen remarkable innovations in product packaging over the decades, combining functionality, sustainability, and marketing appeal. From moisture-wicking apparel in reusable containers to equipment packaging that doubles as storage, sports brands have pioneered packaging solutions that enhance both the consumer experience and product perception. Test your knowledge about a revolutionary packaging innovation that transformed how consumers interact with a major sports product.

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Nike (with Air Max in 1987)
Adidas (with Torsion System in 1989)
Reebok (with Pump Technology in 1990)
Puma (with Disc System in 1991)