Which innovative retail strategy did Oxford University Press implement in 2019 that revolutionized sales of the Oxford English Dictionary (OED) to younger consumers?

In the intersection of linguistics and retail marketing, dictionaries have faced unique challenges in the digital age. Once considered essential household reference items, publishers have had to implement innovative retail strategies to maintain relevance. This poll explores a fascinating case study of how one of the world's most prestigious linguistic products transformed its retail approach to adapt to changing market conditions.

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The 'Word of the Month' subscription model, offering limited-edition physical word cards with etymological histories
The 'Language Laboratory' pop-up stores in university campuses featuring interactive etymology displays
The 'Linguistic Legacy' program bundling digital OED access with all Oxford literature textbooks
The 'Etymology Explorer' app that offered freemium access to basic dictionary content with premium historical features