Which marketing strategy did Celestron implement in 2015 that revolutionized telescope sales and increased their market share by 35% within two years?

The astronomy industry has seen remarkable growth in consumer telescope sales over the past decade, transforming from a niche hobby to mainstream interest. This transformation has been accompanied by innovative marketing strategies, new distribution channels, and changes in product positioning. Test your knowledge about how one of astronomy's most famous brand pivots reshaped the consumer telescope market!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Creating an augmented reality app that showed users exactly what celestial objects they could view from their location with different telescope models
Partnering exclusively with NASA to include official space mission patches with each telescope purchase
Introducing a subscription-based model where customers received seasonal sky maps and accessory upgrades quarterly
Launching a line of telescopes endorsed by famous astrophysicists with their signatures laser-engraved on each unit