Which music superstar pioneered the modern celebrity fragrance market in 2002, creating a brand strategy blueprint that celebrities still follow today?

In today's market, celebrities aren't just endorsing products—they're creating empires. Strategic brand partnerships and personal product lines have revolutionized how famous personalities monetize their influence. This poll explores an interesting case of celebrity brand strategy that broke traditional marketing norms and created new pathways for personal branding in the entertainment industry. Test your knowledge about this groundbreaking business move that changed celebrity merchandising forever!

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• Jennifer Lopez with 'Glow by JLo'
• Britney Spears with 'Curious'
• Paris Hilton with 'Paris Hilton for Women'
• Sean 'Diddy' Combs with 'Unforgivable'

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