Which literary franchise pioneered the concept of 'midnight release parties' at bookstores, creating a retail phenomenon that transformed book launches into major cultural events?

The publishing world has seen remarkable examples of brand storytelling, where literary works have evolved beyond books into multimedia empires. Authors and publishers have masterfully transformed written narratives into expansive brand experiences that span various retail channels and product categories. This poll tests your knowledge of how certain literary properties have strategically expanded their reach through innovative brand storytelling and retail strategies.

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Harry Potter
The Hunger Games
Twilight
Percy Jackson