Which Broadway musical was the first to use a revolutionary "rush ticket" pricing strategy, offering deeply discounted same-day tickets to attract younger audiences?

In the competitive world of Broadway productions, effective marketing campaigns can determine a show's success or failure. Marketing strategies for performing arts often involve unique approaches to reach target audiences and fill theater seats. This trivia question focuses on an innovative marketing campaign that changed how Broadway productions connect with potential audiences. Test your knowledge about this significant marketing milestone in performing arts history!

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Rent (1996)
The Phantom of the Opera (1988)
Les Misérables (1987)
Hamilton (2015)