Which brand strategy decision led to 'The Phantom of the Opera' becoming the most recognizable theatrical logo in history?

In the competitive world of performing arts, even the most iconic productions must evolve their brand strategy to remain relevant across decades. This poll tests your knowledge about one of the most successful brand transformations in theatrical history - how a legendary show reinvented its visual identity while maintaining its essence. Can you identify the strategic decision that propelled this production to new heights in its marketing history?

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Creating the iconic white mask logo, replacing the original rose design after early performances showed audiences connected more with the mask imagery
Partnering with famous fashion designers to create limited edition playbill covers for each new city on the world tour
Switching from the original chandelier imagery to the mask design after the 10th anniversary production in London
Conducting focus groups that determined the color red had more emotional impact than the original blue and gold color scheme