Which innovative marketing strategy did NASA use during the James Webb Space Telescope launch that broke engagement records for a scientific instrument?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches in recent history. NASA and its partners faced unique marketing challenges when introducing this $10 billion scientific instrument to the public and stakeholders. This poll tests your knowledge about the marketing campaign that helped generate unprecedented public interest in this advanced space observatory.

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A real-time deployment visualization system that allowed the public to track each step of the telescope's complex unfolding process
A series of celebrity endorsements featuring Hollywood actors who had portrayed astronomers in films
A limited edition telescope-themed cryptocurrency that funded additional research
A global competition allowing universities to submit proposals for the telescope's first target