Which gaming company first launched a fully immersive VR retail store where players could try on and purchase physical merchandise using their avatars?

The gaming industry has been pioneering innovative retail strategies through virtual and augmented reality experiences. Major gaming companies are creating immersive shopping environments where players can purchase both virtual items and physical merchandise. Test your knowledge about how the gaming world is transforming retail experiences through virtual worlds and augmented reality!

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Epic Games (through Fortnite)
Valve Corporation (through Steam VR)
Sony Interactive Entertainment (through PlayStation VR)
Microsoft (through Xbox and Minecraft)